Privacy Policy

Important Information and About Us

This Privacy Policy is intended to inform you about how High Connection Flowers (hereinafter collectively "HCF", "we", "us", "we" or "our" in this Privacy Policy) collects and processes your personal data through your use of this website or otherwise, including any data you provide to us by subscribing to our newsletter or purchasing a product or service.

This website is not directed at minors and we do not knowingly collect data from minors.

If you have any questions about this Privacy Policy, including any request to exercise your legal rights set forth in Section 9 below, please contact us using the details provided below.

Changes to the Privacy Policy and your obligation to inform us of changes.

We periodically review our Privacy Policy. It is important that the personal information we hold about you is accurate and up to date. Please keep us informed if your personal information changes during your relationship with us.

Third party links

This website may include links to third-party websites, plug-ins and applications. By clicking on such links or enabling such connections, third parties may collect or share data about you. We do not control these third party websites and are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy policy of each website you visit.

The data we collect about you

Personal data, or personal information, refers to any information about an individual that makes it possible to identify that individual. It does not include data whose identity has been removed (anonymous data).

We also collect, use and share aggregated data, such as statistical or demographic data, for any purpose. Aggregate data may be derived from your personal data, but it is not legally considered personal data because it will not reveal your identity, either directly or indirectly. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data in a way that may directly or indirectly identify you, we will treat the combined data as personal data to be used in accordance with this Privacy Policy. We do not collect any Special Categories of Personal Data about you (this includes information about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, and genetic and biometric data). We also do not collect information about criminal convictions and offenses. Where we need to collect personal data from you by law or under the terms of a contract we have with you, and you do not provide it when requested, we may not be able to perform the contract we have or intend to enter into with you (for example, to provide products or services to you). In this case, we may have to cancel a product or service you have provided to us, but we will notify you if this happens.

How is your personal data collected?

We use different methods to collect data from and about you, including:

- Direct Interactions. You may provide us with your identity, contact and financial data by contacting us by mail, telephone, email or otherwise. This includes personal information you provide to us when:

- place an order through our website or purchase our products or services by any other means;

- hires us to supply flowers for your wedding or other event;

- create an account on our website;

- subscribes to our service or publications (including our newsletter);

- requests that we send you marketing materials;

- participate in a contest, promotion or survey; or

- give us your opinion or contact us.

- Automated Technologies or Interactions. As you interact with our website, we automatically collect technical data about your computer, browsing actions and patterns. We collect this personal data through the use of cookies, server logs and other similar technologies.

- Third parties or publicly available sources. We may receive personal data about you from various third parties and publicly available sources, as set forth below:

- Technical data from analytics providers such as Google

- Contact, financial and transaction data of U.S.-based technical, payment and delivery service providers.

Purposes for which we will use your personal data

Below, we present, in table format, a description of all the ways in which we plan to use your personal data and the legal bases on which we rely. We have also identified what our legitimate interests are, where applicable.

Please note that we may process your personal data under more than one lawful basis, depending on the specific purpose for which we use it. Please contact us if you need more information about the specific legal basis on which we rely to process your personal data, where more than one legal basis has been set out in the table below.

Marketing

We strive to provide you with choices regarding certain uses of your personal data, especially in connection with marketing and advertising. You will receive marketing communications from us (including our newsletter) if you have requested information from us and have not opted out. We will obtain your express consent before we share your personal data with third parties for marketing purposes. You can ask us or third parties to stop sending you marketing messages at any time by following the unsubscribe links in any marketing message we send you or by contacting us at any time.

Change of purpose

We will retain your personal data only for as long as reasonably necessary to fulfill the purposes for which we collect it, including to comply with any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a claim or if we reasonably believe that there is a possibility of litigation in connection with our relationship with you.

In determining the appropriate retention period for your personal data, we consider the amount, nature and sensitivity of your personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes by other means, as well as applicable legal, regulatory, tax, accounting or other requirements.

In certain circumstances, you may ask us to delete your data: see section 9 (Your legal rights) for more information. In some circumstances, we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without notice.

 

Best regards,

HCF